Dubai, United Arab Emirates, 17th Oct 2022 – With the recent explosion of interest in the metaverse space, numerous innovative projects have emerged with promises of building revolutionary products that can serve billions of people. Although many of them have clearly attempted to capitalize on metaverse as a buzzword rather than solving real business problems and creating tangible value, one of the projects that is capturing attention and support by building impactful products and a strong community is starting to gain tremendous brand recognition and interest from real estate professionals and investors globally. KEYS Metaverse, a real estate centric platform focused on empowering creators to build businesses on top of their product ecosystem has launched the worlds first web3 metaverse experience built on unreal engine 5 using bi directional streaming to make their platform accessible on all devices globally. The KEYS metaverse alpha features one Meta Mansion in their island biome with AAA quality graphics and meaningful utilities including customization of in-game assets and materials as well as the vision of creating a 3D marketplace within the metaverse experience in the near future, immersing real estate industry buyers and sellers in unprecedented ways. The project has already completed initial phases of their extensive roadmap including launching their in-game utility token, 2 NFT collections (KEYCard V1 and Meta Mansions), and now the KEYS Metaverse Alpha. The founders also recently acquired keys.xyz as the domain that the product ecosystem will live on, and this strategic acquisition enables the metaverse experience to be accessible directly through play.keys.xyz
“Our mission at KEYS has always been to create value for our community members by providing real world and metaverse utilities for our token and NFT holders. As a real estate centric metaverse project, there are 3 layers to our business model; first we focus on creating our platform that hosts user experiences. Second, we launch our marketplace to facilitate transactions between our users and business partners globally. Third, we offer useful creator tools and professional services to empower our community members to build their own businesses and utilities on top of our platform and benefit with economic opportunities inside of our marketplace.” says Nima Ghassemi, the CEO & co-founder of KEYS.
– What is so special about this metaverse engine?
KEYS metaverse is the first web3 metaverse available on every device worldwide. By leveraging bi-directional streaming (same tech behind zoom calls), KEYS can deliver AAA graphics metaverse to any user on any device (mobile, tablets and desktops).
Built on top of Unreal Engine 5, the state of the art in real-time graphics, KEYS metaverse is the most beautiful and immersive metaverse in the industry.
KEYS will be releasing a suite of creator and business tools that will allow users to monetize their skill sets and time in the metaverse, enabling a new economy around metaverse transactions.
KEYS is offering a Metaverse ecosystem that is unlike anything else ever seen. Most marketplaces are 2D marketplaces, but KEYS changes this concept by focusing on immersive user experience in 3D – the entire 3D level / metaverse is a marketplace that can facilitate transactions and integrate NFT’s to prove ownership of assets. Users can upload assets, sell NFTs, rent out their meta mansions and create business opportunities for themselves in a way that’s never before seen and at the highest possible quality level. As KEYS scales, an ecosystem of buyers, sellers, creators and users who can interact and conduct business in the 3D realm will be created by providing the ability for users to display items, host product launches, events, workshops, live streams, and so much more. This can also open up advertising opportunities for brands as user traffic and time in the KEYS Metaverse increases.
Nima continued to express his passion and dedication to this project by noting his experience on web2 platforms, where he noticed an opportunity was evident. “We spend most of our days scrolling through the internet nowadays whether it be online shopping or engaging with our friends, family, and colleagues through social media channels such as Instagram. Our experience for the last 9 years doing business and building communities on instagram with top real estate professionals and interior design related products globally led us to the discovery of the metaverse opportunity in this niche; a combination of new immersive technologies that can help redefine how human beings interact and experience trading value within the real estate ecosystem, which we envision will bridge to the physical world in the near future. The best part about being a real estate centric metaverse is the fact that we have the opportunity to service billions of people on our platform and enable them to create their own utilities as well. We’ve already created the world’s largest real estate network on instagram with over 17M followers across the @Houses network and $50M in real estate sales on instagram including selling houses to celebrity and all types of furniture for home decoration, and now, we are ready to take the next step forward and build our own platform to bring a new sense of value to the real estate industry. For us at KEYS, we envision an open metaverse that focuses on interoperability and immersive user experience that add real value to people’s lives by bridging the physical and digital worlds into one and establishing new economic opportunities for businesses and creators. We are extremely excited to be an early innovator in this new industry and we move forward on a daily basis with new learnings that can create timeless value for future generations.”
– Why would any business or real estate developer bring their assets to the KEYS metaverse?
As a real estate focused metaverse, KEYS product priorities are focused on immersive user experiences in AAA quality graphics that offer businesses and real estate developers the opportunity to create a new customer experience featuring customization and monetization. Customization of items such as furniture, building materials, taking 3D files of houses and buildings and being able to give them a lifelike digital version (Digital Twins) in our creator zones, 3D shopping experiences for business owners to engage their customers in a new form, staging homes and interior design concepts prior to real world development, customizations of certain spaces to increase monetization value, buying and selling in-game assets that can be in partnership with brands and businesses globally, the possibilities are truly endless and that’s the purpose of empowering creators. KEYS is creating opportunities for the entire spectrum of the real estate industry and building it from the ground up with a platform that can facilitate transactions and empower creators to build their own utilities. KEYS will also be able to represent everything in AAA quality that is not available in most other metaverses. In high touch goods like real estate, high quality of assets and high quality representation of real estate is of the utmost importance and can actually increase price point and value of assets. Developers will be able to access an entire ecosystem of professional services in the KEYS metaverse that they would find in the real world, except in a new immersive 3D environment; designers, brokers, realtors, furniture brands, architects, artists, creators, gamers, customers and communities all come together on one platform. The KEYS metaverse will provide unique opportunities to conduct business, livestream, host business meetings and sell assets in a new form. KEYS will scale how communication and business engagement is conducted in real estate, allowing for a 3D digital medium in addition to the physical business world. This is what the KEYS metaverse is all about; bridging the gap between physical and digital worlds.
General Talking Points:
● KEYS building a scalable Metaverse engine that allows us to have Hollywood quality, AAA graphics on any device. We’re optimizing costs internally on Pixel Streaming by having an efficient system to only use our powerful servers in the cloud as needed
● KEYS Metaverse can serve as the “marketplace of the future” where users can interact with items or NTfs they want to purchase in a 3D setting. In the traditional world of e-commerce and transactions, this happens in 2D (seeing pictures of items)
● KEYS is creating a pipeline where creators can get a specification for assets they want to build to easily import them into the KEYS Metaverse
● This Metaverse will encompass new ways to do business, such as hosting meetings and presentations in the Metaverse
● We give retailers a brand new way to showcase their merchandise, in 3D
● We are bridging the gap between physical and digital by allowing manufacturers and retailers to “test” their items in the digital world and collect feedback before creating them in the physical world
● We’re going to scale the creation of Metaverse content by allowing users to Livestream their personal and multi-user events out to their community.
● We will also have the ability to auto-generate social content which will lead to thousands of videos from thousands of users.
● We will allow users to access other parts of the KEYS Ecosystem directly from our Metaverse
● Users and the community will be able to “hang out” and play game like Poker and Chess in the Metaverse, providing the opportunity for creators and owners to build their own events and gameplay experiences.
As the metaverse industry continues to evolve, KEYS Metaverse is a name worth paying attention to. This highly motivated team has already broken ground on development of their utility NFT known as Meta Mansions, the residency of the KEYS Metaverse consisting of 8,888 virtual mansions built on the Ethereum blockchain. KEYS noted they plan to launch their KEYS Metaverse Alpha and learn as much as possible about what their community wants moving forward. The innovation is never ending with KEYS, and in addition to the 8,888 meta mansions, the team confirmed that they have already begun development of their plot map consisting of 80,000 commercial plots of land that will provide businesses and creators the opportunity to ‘build their own’ value on top of the KEYS platform.
Make sure to check out the gameplay experience at play.keys.xyz
Organization: Keys Metaverse
Contact Person: Nima Ghassemi
Country: United Arab Emirates
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Unique Analyst journalist was involved in the writing and production of this article.